Monday, October 18, 2010

Food Inflation at McDonald's

Here's an example of subtle food inflation. While McDonald's has managed to keep the stick prices of its value-meals from rising too quickly, a check at the quality and quantity of its food shows that food inflation shows up in the form of lower quality.



The Big Mac's beef patty looks a fair bit smaller than it used to.



And it's dry, even though the photo was taken immediately after the burger was sent to my table.

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